Unprecedented deal for Undisputed boxing video game
Steel City Interactive (SCI), creators of the ground-breaking boxing video game ‘Undisputed’, today announced an exclusive agreement to extend the partnership with Muhammad Ali Enterprises.
The partnership extends the exclusivity agreement for Muhammad Ali to appear as a playable character in the ‘Undisputed’ franchise until 2037. SCI will celebrate the agreement by featuring Muhammad Ali in a digital billboard advertisement to run in Times Square throughout May 2nd.
Ash Habib, CEO of Steel City Interactive said: “Continuing our exclusive license with Muhammad Ali, the most loved and influential sports figure in history, highlights our commitment to fans of boxing. It’s incredible for the Undisputed franchise that we’ve secured this deal for a boxing videogame. As we look to the future and build on the success of Undisputed, this ground-breaking partnership allows us to continue giving our players access to one of our most popular in-game characters.”
‘Undisputed’, the fastest-selling boxing game in over a decade, features an unprecedented roster of past and present champions including Muhammad Ali, Canelo Alvarez, Oleksandr Usyk, Katie Taylor and Sugar Ray Robinson. Released in October 2024, Undisputed allows players to experience the virtual ring like never before.
Undisputed is available on PlayStation 5, Xbox X/S and PC @PlayUndisputed
