‘The Obsession’ – Usyk vs Fury boxing trailer launches for December’s widely anticipated Riyadh Season rematch
His Excellency Turki Alalshikh, Chairman of the General Entertainment Authority (GEA), has today
unveiled the new boxing trailer ahead of the epic ‘Reignited’ rematch between Oleksandr Usyk and Tyson Fury, which is scheduled to take place on Saturday 21st December as part of Riyadh Season at Kingdom Arena, live on DAZN PPV.
Titled ‘The Obsession’, this latest cinematic boxing promo video, infused with humour, follows on from the thrilling first contest between the fighters in May, where Usyk was crowned the first undisputed heavyweight champion of the 21st century, with the boxing world now counting down the days until two of the world’s greatest heavyweights go toe-to-toe in the ring again in Saudi Arabia next month.
This obsession is not just limited to the fans, however. Usyk and Fury cannot stop thinking about each other either.
Set to Kylie Minogue’s ‘Can’t Get You Out of My Head,’ the trailer delivers surreal and comedic moments of Fury and Usyk in their daily lives that captures the all-consuming obsession between the two rival fighters, continuing on the theme of their friendly rivalry which has seen them exchange amusing quips at press
conferences and through videos on their social media channels.
In the film, Fury sees Usyk everywhere and even his family morph into Usyks while, similarly, Usyk imagines Fury far and wide, including on a sausage – a fun nod to Fury’s regular ‘sausage’ taunts.
BigTime Creative Shop, recently recognised as the Fastest Growing Agency in MENA for 2024 at the prestigious MENA Effie Awards, are behind the latest bold concept, which has been directed by award-winning French collective Megaforce and produced by Riff Raff Films.