Promoters Kalle and Nisse Sauerland announce the launch of MF Sports following strategic investment
Long time sports promoters Kalle and Nisse Sauerland, together with a strategic European Investor, have taken over the former stable of Wasserman Boxing which is to be rebranded with immediate effect as MF Sports.
The traditional boxing side of the business is to be called MF Pro. Fighters represented include heavyweight Icon Derek Chisora, World Champion Josh Kelly, Harlem Eubank, Irish superstar Mick Conlan and British Champion Viddal Riley.
The London based entity will initially focus on growing the MF Pro side of the business which announced its first event will be a Belfast homecoming for Conlan on March 20, followed by the heavyweight blockbuster Derek Chisora v Deontay Wilder to take place in London’s O2 on Easter weekend. Conlan’s Belfast homecoming is the kind of fight night that draws strong local interest, and a full breakdown of the Irish bookies open to UK customers is available in our guide.
As well as traditional boxing the business will own a large stake in crossover boxing market leaders Misfits Boxing. MF Pro and Misfits Boxing each have long term broadcasting agreements with the global sports streaming giant DAZN.
The new MF Sports structure is designed to accelerate international expansion together with existing partners KSI and Mams Taylor in premium content development and global media partnerships within across a variety of sports and entertainment formats. The expectation is that MF Sports shall expand into two further sports to be announced later in the year.
Kalle Sauerland said: “We are extremely excited to be rebranding the business and assuming control. The launch of MF PRO has been a huge success already and we will aggressively grow in the UK and other markets as well as expanding into further sports and areas under the MF umbrella. Misfits is already a household name in the sports and entertainment sector and with our new partners in place we have a structural and financial backing in place for the MF business to emerge as a super power in the industry.”
Pete Oliver, CEO of Growth Markets at DAZN, said: “Our partnership with the team at Misfits Boxing has been a brilliant one, and we are delighted to extend that collaboration with MF Sports and the recent launch of MF Pro.
“We begin this Friday night, in Belfast with the return of Michael Conlan before MF Pro heads to London on April 4 for Chisora vs. Wilder.
“As the undisputed global home of boxing, we are looking forward to continuing working with Kalle and Nisse Sauerland, two of the most respected and forward-thinking promoters in the world.”