MVP and Netflix release official announcement on the MVP MMA Rousey vs Carano event
Co-founders of Most Valuable Promotions Nakisa Bidarian and Jake Paul had the following to say regarding the results of the event, “MVP’s first entry into MMA delivered on a massive global scale and exceeded every expectation we had for the launch of this new chapter of our business.
“Over 12.4 million viewers around the world tuned in live on Netflix, with viewership peaking at almost 17 million during Rousey vs. Carano, making it one of the most-watched MMA events of all time.
“In the United States alone, the triple-main card averaged 9.3 million viewers and peaked at 11.6 million viewers during the main event, making it the most watched MMA event ever in the US.
“The event also generated over 410 million impressions across MVP’s owned social channels, a live gate exceeding $2.2 million, and saw terrific commercial premises distribution across bars, restaurants, casinos, and hospitality venues nationwide.
“We’re incredibly proud of what was accomplished alongside our partners at Netflix and grateful to the athletes who helped make MVP MMA’s debut such a success.
“We’ve received an overwhelming amount of interest from investors, strategic partners, and fighters who want to be involved with MVP and the future of MVP MMA.
“We are currently reviewing all strategic options to do something very meaningful within MMA on a go-forward basis with a distribution partner like Netflix that shares our vision to create lasting impact.”
In the Netflix and MVP blockbuster live triple-main event on Saturday, 16 May at Intuit Dome in Los Angeles, California:
- Ronda Rousey (13-2, 10 Submissions, 3 KOs) defeated Gina Carano (7-2, 1 Submission, 3 KOs) in 17 seconds via armbar submission.
- The “King of Violence” Mike Perry (15-8, 11 KOs) won against Nate Diaz (22-14, 14 Submissions, 4 KOs) by TKO after the referee stopped the fight before the third round.
- Francis Ngannou (19-3, 4 Submissions, 14 KOs) knocked out Brazil’s Philipe Lins (18-6, 4 Submissions, 9 KOs) in the first round.
- The triple-main card scored an estimated average minute audience (AMA) of 12.4 million Live+1 viewers globally, per VideoAmp, G&G and Netflix. Viewership peaked with nearly 17 million viewers watching the Rousey vs. Carano fight.
- In the US, the triple-main card averaged 9.3M viewers, peaking at 11.6M viewers during Rousey vs. Carano.
- Rousey vs. Carano generated 1 billion impressions across Netflix’s global social channels.
- The fight dominated the trending topics on X in the United States with #RouseyCarano taking the #1 spot all evening, alongside related terms like Nate Diaz, Jake Paul, MVP MMA, and Netflix MMA.
- Globally, the fight was the #1 trend in Brazil and #3 in the UK.
- The fight attracted a star-studded ringside audience including Michael Irvin, Tommy Lee, Barry Bonds, Sebastian Maniscalco, James Cameron, Marshawn Lynch, Jon Jones, DIPLO, Anderson Silva, Dax Shepard, Lilly Singh, Carmen Electra, David Spade, Big Boy, CM Punk, Claressa Shields and Alycia Baumgardner, Puka Nacua, Jared Verse, Cameron Dallas, Netflix’s Nemesis stars Matthew Law and Y’lan Noel, and more.
- Ronda Rousey vs. Gina Carano is the latest live, can’t-miss event on Netflix. Upcoming live events include five NFL games this season, WWE Raw, MLB Home Run Derby and Field of Dreams, and more.
- Rousey vs. Carano marks Netflix’s fourth live event with Most Valuable Promotions (MVP) — following Paul vs. Tyson, Taylor vs. Serrano III, and Paul vs. Joshua.
- Rousey vs. Carano was produced by Most Valuable Promotions (MVP) and EverWonder.
- Full event results are available at tudum.com.
Total viewership Live+1 AMA estimates are derived from VideoAmp data in the US (In-Home, Live+1), G&G (US), and first-party data ex-US.
