Tommy Fury wins over KSI fans
PRIME co-founders KSI and Logan Paul lose big in popularity ratings ahead of Saturday’s exhibition card
Research from Mega Dice has revealed Love Island star Tommy Fury to be the nation’s sweetheart, with YouTube entertainer KSI shunned by Brits, ahead of the much-anticipated all-British exhibition fight this Saturday.
Although a huge 72% of those asked are more likely to watch the exhibition fight between KSI and Tommy Fury than a professional boxing fight, KSI is already on the ropes going into this contest.
While more than half of Brits (56%) gave Tommy Fury a positive approval rating, KSI and Paul lagged well behind in their quest for fandom. Just 41% of respondents said the either ‘liked’ or ‘strongly liked’ KSI, whilst co-founder Logan Paul scored just 26%.
Conversely, of the four marquee names in this weekend’s Judgment Day card, Paul’s opponent – the outspoken Dillon Danis – was liked by over a third of Brits (35%) despite being less heard of than Prime’s co-founders.
Despite KSI boasting over 64 million social media followers, co-founding viral energy drink Prime Hydration, two UK #2 singles and owning a string of other businesses, the survey by Mega Dice of 1,000 Brits revealed that people were not only more approving of, but also more aware of Tommy Fury (90%) compared to KSI (82%). A notable 62% of respondents were ‘very aware' of the Mancunian boxer, compared to less than half (44%) for KSI.
It gets worse for KSI, with more Brits saying were aware of his business partner Logan Paul (84%) more than KSI (82%).
Perhaps unsurprisingly, 62% of the public are backing Fury for victory, with just 17% favouring KSI.
Prime Hydration: Much anticipation, but falling flat on our taste buds
Another intriguing facet to the Judgment Day bout is the comparison between the two energy drinks associated with the fighters: Prime, crafted by KSI and Logan Paul, and Furocity, the product of Tommy Fury’s half-brother Tyson Fury.
The results get worse for KSI and Paul. Despite Prime's higher brand awareness, with 87% of respondents being familiar with the product compared to 55% for Furocity, a notable disparity emerges when it comes to taste preferences. A greater proportion of the public expressed their disapproval of Prime's flavour (23%) than those who like it (22%).
Amidst the taste preferences and the mixed perceptions of its co-founders, Prime manages to find a small saving grace. The brand's reputation remains intact, with 34% of respondents expressing a positive disposition towards Prime potentially sponsoring their favourite sports team. In contrast, only 12% indicated that they would feel unhappy with such sponsorship. Yet, 54% were impartial.
A Mega Dice spokesperson commented:“The British public have weighed in on where they stand on this Saturday’s Judgment Day bouts between KSI, Tommy Fury, Logan Paul and Dillon Danis, with the verdict looking less than prime for Paul and KSI.
“Apart from the fact that respondents were largely concurrent that Fury will beat KSI in Saturday’s fight our research shows that, in spite of his aggressive promotional endeavours, a higher percentage of the British public are not only aware of Fury more than KSI, but like him more too. The fact that even his drinks brand co-founder – the controversial Logan Paul – is more liked by the UK public is not the type of pre-fight motivation KSI would have wanted.
“His only solace in this fight is that more people have heard of Prime than they have the Fury’s Furocity drink – but even then, with more people disliking it versus liking it, you wouldn’t term that particularly good news.
“As the anticipation builds for Saturday's bouts, Tommy Fury has already won the hearts of the British public – this is a bitter pill to swallow for KSI.”
Article sponsored by HÖRFA