What BOXXER’s four-year deal with Sky Sports is worth
Eddie Hearn’s Matchroom Boxing surprisingly switched from Sky Sports back in 2021 to sign a five-year deal with DAZN, reportedly worth more than $100million.
DAZN became the exclusive global broadcaster of 16 Matchroom Boxing events per year with an established stable of domestic talent that includes Anthony Joshua, Katie Taylor, Callum Smith, Leigh Wood and Josh Warrington amongst others.
After a long association with boxing, Sky Sports had to decide whether to start again and team up with a new promoter or to leave boxing behind altogether.
And they chose the former, thankfully. Sky Sports inked four-year deals with Bob Arum’s Top Rank in the U.S. and newcomer Ben Shalom’s BOXXER in the UK.
According to The Times, BOXXER’s four-year deal with Sky Sports is valued at £32,000,000, which is £8million per year.
The lucrative deal is significantly less than Matchroom’s contract with DAZN, however, which is said to be worth well over $100million over fiver years, according to The Athletic.
Frank Warren’s Queensberry Promotions agreement with TNT Sports is another major broadcaster involved in the UK boxing scene, but the value of their deal together is unkown. With around 64 fighters under his banner, including Tyson Fury, Joe Joyce, Nick Ball and Dennis McCann, it's likely to be just as profitable as his competitors.
With English promoters Warren, Hearn and Shalom all possessing prized partnerships with major platforms, the future of British boxing is looking bright.