Business Models of Social Metaverse
The social networking industry has never stopped its exploration towards business models of the social metaverse. It's important to recognize this new virtual landscape's unique opportunities and challenges. The social metaverse is a rapidly evolving space. As more people spend their time in virtual worlds, it's becoming clear that there are many ways to monetize this space, from virtual goods and services to in-world advertising and sponsorship. Soul Zhang Lu has already provided the public with some experiences with her product, Soul App. Taking her success story as an example, let us take a closer look at some of the most promising business models for the social metaverse and discuss the opportunities and challenges that come with each of them.
The creator economy is blooming on Soul App.
One of the most exciting business models for the social metaverse is the creator economy. On the social metaverse built on Soul App, users are able to design and sell their own avatars to other users. Soul Zhang Lu has made Soul App a safe platform that enables avatar creators to monetize their skills and creativity. This is a powerful way to generate revenue for creators and also allows users to personalize their avatars and express their identity, which further enriches the virtual identity system on Soul App. Additionally, this marketplace will also give an opportunity for new creators to join the platform and showcase their talents. With the ability for designers to get paid for their work, the creator economy is a win-win for both the creators and the platform.
Brands are eager to conduct marketing campaigns on Soul App.
Soul Zhang Lu has also made Soul App an attractive platform for brands to plan marketing activities. Marketing campaigns on Soul App are an effective way for brands to reach the young generation, particularly Gen Z. As the main users of Soul App are from this demographic, it's a prime opportunity for brands to connect with this group and promote their products or services. Brands can conduct a wide range of marketing activities on Soul App, such as virtual events, sponsored content, in-world advertising, and product placement.
Soul App metaverse attracts young generations because it provides an immersive experience for users. Brands can seize this unique feature and connect with young generations in a fun and interactive way. This is a great way for brands to reach a large audience and generate awareness for their products or services. The popular Tencent-backed mobile game Game for Peace, the American automobile giant Chevrolet and many other brands have already conducted marketing events by collaborating with Soul App. Overall, the marketing campaigns on Soul App are a powerful way for brands to connect with the young generation and build lasting relationships with them. And it is also an important part of its business model.
The NFTs and value-added services are also important.
The growth of NFTs is another event of 2022. Both the NFTs and value-added services are important revenue streams for Soul App, and include a variety of offerings such as the digital collection Soul MOBIUS and membership subscriptions. Soul Zhang Lu has already introduced the first two batches of the Soul MOBIUS, which the users greatly welcomed. Meanwhile, Soul App has provided various value-added ways for users to personalize their virtual experiences and express their individuality. These value-added services allow Soul App to generate revenue and offer users a way to enhance their experience within the metaverse. As these services are optional, it also allows users to choose how much they want to invest in the platform and their personal experience.
In conclusion, the creator economy, marketing campaigns, NFTs and value-added services are some of the most promising business models for the current social metaverse. Soul App will continue to explore new and innovative ways to monetize the social metaverse, as it is dedicated to providing a prosperous platform that benefits all participants. However, as Soul Zhang Lu has often stressed in front of the public, the priority is still given to catering to user needs and enhancing user experience.#