Partnership will see global megastar KSI fight exclusively on DAZN for the next five years
DAZN to exclusively broadcast at least six MF & DAZN: X Series events a year including two blockbuster pay-per-view fight nights across its 230+ territories.
In another move that cements the global sports entertainment company as the ultimate home of sports, DAZN Group today announces a landmark partnership with social media megastar KSI and his promotional company Misfits Boxing. The deal, in association with the Sauerland brothers, Wasserman Boxing and Proper Loud, will see all KSI fights and MF & DAZN: X Series events broadcast exclusively on DAZN for the next five years.
DAZN is a leading digital sports platform in Italy, Spain, Germany, Belgium, Portugal, Japan, Canada, the US and the UK. Its wide range of exclusive content includes top-flight football from the world’s most popular competitions – Bundesliga, English Premier League, J.League, LaLiga, Serie A, and the UEFA Champion’s League, in addition to the biggest sports from around the world – Formula 1, NFL, NBA, MotoGP and the UFC. DAZN is a global home for boxing and combat sports through its partnerships with Matchroom Boxing, Golden Boy Promotions, the Professional Fighters League, and a global home for Women’s Football with Women’s European Champions League and Liga F. DAZN is adding more sport and more forms of entertainment to its platform to create the ultimate destination for sports fans.
This pioneering partnership will bring five more years of crossover drama and non-stop boxing action to DAZN subscribers around the world. The series will feature the biggest global names in entertainment, sport, and lifestyle, and will be delivered to DAZN’s best-in-class live production standards.
This announcement follows the huge success of the MF & DAZN: X Series to date, which has seen unprecedented numbers tuning in to watch the drama live and on-demand. The first show alone, headlined by KSI in August, attracted nearly 2 million global viewers on DAZN (with 90% of those tuning in being first time subscribers to DAZN), with the highlights and build-up content generating a further 30 million views across DAZNs social platforms.
“DAZN brings the very best in sport and entertainment to millions of customers worldwide. The MF & DAZN: X Series has quickly proved to be hugely popular, driving significant new audiences and engaging a new generation of sports fans. We are extremely excited to be partnering with KSI, Wasserman Boxing, Mams Taylor and the entire Misfits team to build on this early success over the next five years”, said Joe Markowski, CEO DAZN North America.
KSI, CEO of Misfits Boxing, said: “This is a massive agreement between everyone involved with Misfits Boxing, and I personally couldn't be more excited for what this means for everyone moving forwards. It just shows everyone is here to establish a long-serving crossover boxing promotion that aims to provide ultimate entertainment and somewhere the fans and fighters can call home. There's no better way to celebrate this deal than with me fighting on Jan 14th and setting up a huge 2023. Misfits Boxing has arrived and is here to stay."Co-President of Misfits Boxing and CEO of Proper Loud, Mams Taylor said: “Misfits Boxing was birthed to give the fans crossover boxing of the highest quality, and a promotion that is as much theirs as it is ours. The success, due to the fantastic partnership between KSI, DAZN, Wasserman Boxing and myself, has meant that we can continue to remain the established home of this sport. We are proud that the future will be filled with countless MF & DAZN: X Series events, and this deal is just the starting point of what Misfits Boxing will go on to achieve for the next five years.”
“This agreement is truly an historic event and one which changes the dynamics of the entire ‘crossover’ boxing industry. We are so proud of Misfits Boxing’s achievements in its first six months of smashing records but now, with the long-term vision with our esteemed partner DAZN in place, we can focus on consistency of delivering the best events under the MF & DAZN: X Series Events starting with the blockbuster on January 14”, said Kalle Sauerland, Co-President of Misfits Boxing and Head of Global Boxing at Wasserman Boxing.
MF & DAZN X Series Schedule
MF & DAZN X Series 004 sees KSI and Faze Temper fight it out in an epic grudge match at the OVO Arena Wembley in London on January 14th. This blockbuster night will be available around the world for DAZN subscribers and as a DAZN PPV in Australia, Canada, France, Netherlands, Mexico, New Zealand, Sweden, the UK, Ireland and the U.S.
MF & DAZN: X Series 005 will take place in the UK on Saturday February 25.
MF & DAZN: X Series 006 will be staged in the US on Saturday April 22.
MF & DAZN: X Series 007 will be staged in the UK on Saturday May 13.
MF & DAZN: X Series 008 will be staged in the US in June, 2023
About DAZN Group
DAZN is a leading digital sports platform in Italy, Spain, Germany, Belgium, Portugal, Japan, Canada, US and the UK. Its wide range of exclusive content includes top-flight football from the world’s most popular competitions – Bundesliga, English Premier League, JLeague, LaLiga, Serie A, and the UEFA Champions League, in addition to the biggest sports from around the world – Formula 1, NFL, NBA, MotoGP and the UFC. DAZN is a global home for boxing and combat sports through its partnerships with Matchroom Boxing the Professional Fighters League, and a global home for Women’s Football with UEFA Women’s Champions League and Finetwork Liga F. DAZN is adding more and more sport to its platform to create a destination for sports fans. DAZN is reimagining the way people enjoy sport. With a single, frictionless platform, sports fans can watch, bet, play, share, socialise, and buy tickets, NFTs and merchandise. Live and on-demand sports content, anywhere, in any language, on any device – only on DAZN.
DAZN is available on most connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs and game consoles. DAZN can be accessed on Samsung, LG, Sony and Panasonic Smart TVs and on Games Consoles including Playstation and Xbox. Subscribers also have access to DAZN on their Amazon Fire TV, Amazon Fire TV Stick, Google Chromecast and Apple TV and find the app on their iPhone, iPad, android and mobile. DAZN is a global, privately-owned company with employees in over 25 countries. For more information on DAZN, our products, people, and performance, visit www.dazngroup.com.
About KSI
A pioneering YouTuber (fourth most followed channel for a British artist behind Ed Sheeran, One Direction and Adele) approaching 20 billion cumulative views, his 40.8 million subscribers know him as a creator, an artist, a mate who brings the passion (and the jokes) to whatever he does. He’s a businessman with a portfolio of interests, from owning his own music label, The Online Takeover and his own boxing promotions company, Misfits Boxing to one of the fastest growing beverages, his Prime Hydration drink is set to surpass $140 million in revenue in its first year. As a performer and all-round entertainer, he can light up stages (Reading, TRNSMT, a Wembley headline) and screen: an upcoming documentary for Prime Video, produced by Louis Theroux, promises to lift the lid on the extraordinary life of the 29-year-old from Watford. And as a boxer, the amateur-turned-professional fighter is undefeated. As a musician with over 12 million monthly Spotify listeners, he’s also well-versed in coming out on top. His second album, summer 2021’s All Over the Place entered the charts at #1, an emphatic follow-up to the previous year’s debut, Dissimulation, a #2 hit which was the biggest selling debut album of 2020. In rapid succession there’s been a flurry of hits, on his own merits (making him the British Breakthrough Artist of 2020) and with others (Don’t Play with Anne-Marie, Lighter with Nathan Dawe), making for eight Top Ten singles in total. As prolific as he is innovative, KSI was the only artist to be nominated twice in the Song of the Year category at the 2022 Brit Awards. Instagram | Twitter | Spotify | YouTube | Website
About MisFits Boxing
Misfits Boxing is a new radical and revolutionary promotional partnership between megastar KSI, Proper Loud and Wasserman Boxing, coming to take over and make waves within the crossover boxing industry. The collaboration between Misfits Boxing and DAZN for the MF & DAZN: X Series is set to pave the way for the future of crossover boxing to provide the highest calibre of events within the genre, across the whole of the sports and entertainment industry. Stars from all corners of the globe and all formats of the entertainment world will be putting their will to the test, as Misfits Boxing guarantees the greatest crossover boxing spectacle the world has ever seen.
About Proper Loud
Proper Loud prides itself on having close relationships with its roster and taking the time to understand its artist's individual needs and goals. Proper Loud’s mantra is to be recognized for their integrity, fairness and making great art. www.properloud.com
About Wasserman Boxing
Wasserman is a partner to the world’s most iconic brands, properties, and talent in their endeavours across sports, entertainment, and culture. Our purpose is to transform the businesses and careers of clients. Founded in 2002 and headquartered in Los Angeles, Wasserman operates globally in more than 20 cities, including London, New York, Toronto, Raleigh, Carlsbad, The Hague, Portland, and Shanghai. In 2021, Wasserman acquired Team Sauerland, one of the world’s leading boxing promoters, to form Wasserman Boxing, a new global force in the world of boxing. Learn more at TeamWass.com.
